Olive Sierra

I am a Digital Strategist specializing in the intersection of Consumer Psychology and Artificial Intelligence. I combine behavioral insights with data-driven research to build digital ecosystems that don’t just reach audiences—they resonate with them.

The Approach

I build comprehensive digital ecosystems by blending analytical rigor with creative flair. Experienced in both autonomous strategic planning and collaborative team execution, I use AI to enhance research precision and optimize creative workflows.

Core Competencies

Strategy: Audits, Market Research, Persona Development
Execution: PPC, Google Ads, Branding, Copywriting
Experience: UI/UX, AI-Augmented Workflows

Portfolio Highlights

Social Media Strategy

Social Media Strategy: Trinity College

As Team Lead, I architected a dual-phase marketing overhaul, managing workstreams and high-level timelines for long-term strategic roadmaps.

View Project

Digital Marketing Audit

Comprehensive Digital Audit

Strategic proposal for a female health brand, combining GDPR compliance with A/B testing and evidence-backed messaging.

View Project

The Nourish Network

Dreamland Corp ERG – Digital Experience

Engineered the digital identity and UX for a culinary ERG, leveraging Gen-AI to refine copywriting and accelerate content creation.

Case Study Live Site

Sargasso & Grey – Strategic Pilot

A full Google Ads framework and market deep-dive designed to maximize ROAS through data-backed buyer personas.

View Project